— Branding Strategies, Sales and Customer Experience

WORKSHOPBranding Strategies, Salesand Customer ExperienceUBetter - Boutique Digital08-05-2019The purpose of the workshop is to discuss consumption behaviors derived from a hyperconnected society via digital media and how this scenario impacts brand management models. Topics related to the creation of strategies for performance enhancement will be discussed, with case samples and practical exercises in workshop format.
CONTENT ABOUT
• Growth Hack
• Cases (positive and negative)
• Omnichannel
• Customer Success
• Social Business
• Design Thinking
• Service Design

TO WHOM

This workshop is open to all training areas in which we have professionals to live the daily challenge of creating and managing branding and relationship strategies in physical channels (distribution, catering, hotels, among others) or digital (E-commerces, Marketplaces , Facebook, Twitter, Youtube, among others). If you want to improve performance to capture, convert or retain customers, join us.

UBETTER FACILITATORS
• Hélio Basso, consultant at Ubetter | Digital Boutique - 18 years of experience as a Social Media Consultant, Customer Experience, Social Selling, Social Business and Service Design in projects for brands such as shopping malls, franchises, education, restoration, beauty and digital retail, national and foreign, such as such as Embelleze, Hotel Urbano, Pontofrio and Casas Bahia, Americanas.com (B2W), Coca-Cola, Reclame HERE, Carrefour, Ricardo Eletro, American Airlines, Sony Music, Bertrand Brasil, Pelé Club.
• Marcus Niemeyer | Founder and Partner - 21 years of marketing and sales experience. Developed and implemented strategies and partnerships with major companies in Brazil, among them Editora Globo, Sony Music, Fiat, Editora Três, Grupo Dijon, Telemar / Oi (Rock In Rio), Souza Cruz Tabacco (Hollywood Rock) and Time For Fun. He has held management positions in major digital brands such as Groupon, Peixe Urbano, Rapiddo / iFood by Movile, NZN / Tecmundo Group, Baixaki and etc, Doctor Já by ReclameAqui. Selected in 2016, he was an entrepreneur residing in the Finep Startup Brazil Program with the acceleration of Startup Internacional Hoyplan / Vammo Lá, a mentor in the StartupWeekend Program by Google Entrepreneurship in Brazil since 2016 and also a member of the IAB Brazil Social Media Committee in 2017SPEAKERSRui Roncha e Carlos Mota PRICEFree Entrance registrationUntil 22-09-2018(Limited to existing seats) DATE AND PLACE20-09-2018Auditorium , Gallery , Cowork , schedule18:00 – Check-In 18:30 – Technical Session20:30 – End registration hereback to EVENTSmade with Lay Theme